Exporting U.S. Goods and Services in a Down Economy: Not Just Tilting at Windmills
It is time to recognize that there is a great deal of Latin American influence in the United States and as such, the business practices and needs of both regions overlap. By analyzing Latin American economies and cultures, I determine that a grocery delivery service would succeed in Latin America. Expanding from the United States brings its obstacles, however. In a complete business plan, I demonstrate how to properly execute this expansion with location recommendations, marketing ideas, rollout plan, and expansion strategy while also remaining sensitive to cultural differences and noting challenges with hemispheric relations.
Washington and Lee University -- Capstone in Latin American and Caribbean StudiesPoster; [FULL-TEXT FREELY AVAILABLE ONLINE]Mary C. (Carson) Coffman is a member of the Class of 2015 of Washington and Lee University.